Aurora Atelier
From $80K → $2.4M MRR in 9 months.
The brief
A premium fashion brand stuck at $80K MRR with rising CAC. We rebuilt their growth engine end-to-end: positioning, paid, creative, lifecycle, and SEO.
Before · After
The transformation, plainly.
- MRR / Pipeline
- $80K
- ROAS
- 1.8x
- CAC
- $78
- Retention
- 21%
Reliant on one channel. Creative burnout every 3 weeks. No lifecycle program.
- MRR / Pipeline
- $2.4M
- ROAS
- 9.2x
- CAC
- $36
- Retention
- 54%
5-channel mix. 40+ winning creatives in rotation. Email/SMS drives 28% of revenue.
The playbook
Diagnosis
Single-channel dependency, undifferentiated brand voice, and zero retention infrastructure. We mapped 14 leakage points across the funnel in week one.
Repositioning
Re-anchored the brand from 'modern minimalist clothing' to 'investment-grade essentials for the new creative class.' Price perception jumped instantly.
Creative engine
Built an AI-assisted creative production system shipping 25+ ad variants weekly. Hook-rate doubled within 6 weeks.
Lifecycle
Designed a 12-flow Klaviyo + SMS architecture. Returning customer revenue 4.7x'd in 90 days.
Inside the system
“100xiq didn't just run our ads — they rebuilt the way we think about growth. We went from praying for a good month to forecasting growth quarter by quarter.”
Want results like Aurora Atelier's?
We take on a max of 4 brands per quarter. Book a 30-minute call — we'll bring leverage points specific to your business.